{"id":224454,"date":"2024-05-25T12:16:16","date_gmt":"2024-05-25T15:16:16","guid":{"rendered":"https:\/\/cspabogados.com.ar\/?p=224454"},"modified":"2024-05-25T12:16:17","modified_gmt":"2024-05-25T15:16:17","slug":"advertising-of-goods-and-services-to-consumers-in-argentina","status":"publish","type":"post","link":"https:\/\/cspabogados.com.ar\/en\/advertising-of-goods-and-services-to-consumers-in-argentina\/","title":{"rendered":"Advertising of goods and services to consumers in Argentina: new rules to be considered"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/cspabogados.com.ar\/wp-content\/uploads\/2024\/05\/iStock-1444666625.-Concepto-de-publicidad-online-anuncio-en-internet.jpg&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_post_title date_format=&#8221;j M Y&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; admin_label=&#8221;CSP. HEADER POSTS INGLES EMPRESAS&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Source Serif Pro||||||||&#8221; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;36px&#8221; meta_font=&#8221;Source Sans Pro||||||||&#8221; meta_text_color=&#8221;#FFFFFF&#8221; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(18,17,93,0.5) 0%|rgba(18,17,93,0.5) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_enable_image=&#8221;off&#8221; background_position=&#8221;top_center&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_padding=&#8221;300px||50px||false|false&#8221; animation_style=&#8221;fade&#8221; global_module=&#8221;221777&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#f0f3fb 0%|rgba(255,255,255,0) 50%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;top_center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_color=&#8221;#FFFFFF&#8221; width=&#8221;95%&#8221; max_width=&#8221;950px&#8221; custom_padding=&#8221;5%|5%|5%|5%|true|true&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;CSP LEGAL BLOG. BODY&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Source Sans Pro||||||||&#8221; text_text_color=&#8221;#292929&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;30px&#8221; header_font=&#8221;Source Serif Pro||||||||&#8221; header_text_color=&#8221;#292929&#8243; header_2_font=&#8221;Source Serif Pro||||||||&#8221; header_2_text_color=&#8221;#292929&#8243; header_3_font=&#8221;Source Serif Pro||||||||&#8221; header_3_text_color=&#8221;#292929&#8243; width=&#8221;795&#8243; global_module=&#8221;219558&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"font-weight: 400; text-align: justify;\"><strong>1) Advertising of goods and services to consumers in Argentina<\/strong><\/h2>\n<p style=\"font-weight: 400; text-align: justify;\">The advertising of goods and services to consumers in Argentina is regulated by a multiplicity of rules, with the addition of the new Resolution No. 12\/2024 of the Secretariat of Industry and Commerce (hereinafter, the Resolution)<a href=\"applewebdata:\/\/7190D233-1E27-496A-AE13-DC1D285B18E9#_ftn1\" name=\"_ftnref1\"><span>[1]<\/span><\/a>.<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">The Resolution modifies or complements other rules on the advertising of goods and services to consumers in Argentina<a href=\"applewebdata:\/\/7190D233-1E27-496A-AE13-DC1D285B18E9#_ftn2\" name=\"_ftnref2\"><span>[2]<\/span><\/a>, and we will comment in general on some aspects of it below.<\/p>\n<h2 style=\"font-weight: 400; text-align: justify;\"><strong>2) The purpose of the Resolution<\/strong><\/h2>\n<p style=\"font-weight: 400; text-align: justify;\">The Resolution regulates the content and visibility of the advertising of goods and services to consumers that imply an offer to undetermined potential consumers under the terms of Section 7 of the Consumer Defense Law No. 24,240.<\/p>\n<h2 style=\"font-weight: 400; text-align: justify;\"><strong>3) The content and visibility of the advertising of goods and services to consumers in Argentina.<\/strong><\/h2>\n<p style=\"font-weight: 400; text-align: justify;\">The Resolution establishes that, among other things, advertising of goods and services to consumers must contain:<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">(i) Information about the supplier;<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">(ii) Temporal and territorial validity of the offer;<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">(iii) Certain guidelines of size, time of exposure, etc. aimed at facilitating comprehension.<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">The form of display of the information in terms of its visibility varies according to the medium in which the advertising of goods and services to consumers in Argentina is carried out: distinguishing between:<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">(i) graphic;<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">(ii) television or cinematographic; and<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">(iii) digital.<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">In addition, a website or a toll-free telephone line must be added, where additional information will be provided on the conditions and limitations that apply.<\/p>\n<p style=\"font-weight: 400; text-align: justify;\"><span>\u00a0<\/span>Finally, the Resolution deals with the advertising of goods and services to consumers mentioning the price, distinguishing between financed and non-financed prices, in local or foreign currency, in the latter case when the goods or services are rendered from, to, and abroad, in which case it may be expressed in U.S. Dollars. It also regulates the manner of expressing discounted prices.<\/p>\n<h2 style=\"font-weight: 400; text-align: justify;\"><strong>4) Complementary rules according to the goods and services offered<\/strong><\/h2>\n<p style=\"font-weight: 400; text-align: justify;\">Some products and services have specific advertising requirements that must also be complied with, both at the national and provincial level and in the Autonomous City of Buenos Aires (for example, for alcoholic beverages, gambling, cigarettes, etc.).<\/p>\n<h2 style=\"font-weight: 400; text-align: justify;\"><strong>5) Penalties<\/strong><\/h2>\n<p style=\"font-weight: 400; text-align: justify;\">Failure to comply with the rules on advertising of goods and services to consumers set forth in the Resolution will be sanctioned in accordance with the Decree of Necessity and Urgency No. 274\/2019 on Commercial Loyalty and\/or Law No. 24,240 on Consumer Defense.<\/p>\n<h2 style=\"font-weight: 400; text-align: justify;\"><strong>6) Validity<\/strong><\/h2>\n<p style=\"font-weight: 400; text-align: justify;\">The Resolution will become effective 30 days after its publication in the Official Gazette on April 24, 2024. In other words, it will be in force as of May 24, 2024.<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">\n<p style=\"font-weight: 400; text-align: justify;\">\n<p style=\"font-weight: 400; text-align: justify;\">\n<p style=\"font-weight: 400; text-align: justify;\">Mario E. Castro Sammartino<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">\n<p style=\"text-align: justify;\"><a href=\"applewebdata:\/\/7190D233-1E27-496A-AE13-DC1D285B18E9#_ftnref1\" name=\"_ftn1\"><span>[1]<\/span><\/a><span> Available here: <\/span><a href=\"http:\/\/servicios.infoleg.gob.ar\/infolegInternet\/anexos\/395000-399999\/398486\/norma.htm\" target=\"_blank\" rel=\"noopener\"><span>http:\/\/servicios.infoleg.gob.ar\/infolegInternet\/anexos\/395000-399999\/398486\/norma.htm<\/span><\/a><span>\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"applewebdata:\/\/7190D233-1E27-496A-AE13-DC1D285B18E9#_ftnref2\" name=\"_ftn2\"><span>[2]<\/span><\/a><span> Such as the Consumer Defense Law No. 24,240 itself; Resolution No. 7\/2002 of the Secretariat of Competition, Deregulation and Consumer Defense on prices &#8211; information systems; Resolution No. 55\/2002 of the Secretariat of Competition, Deregulation and Consumer Defense on sales prices per unit of measurement, marketing under &#8220;self-service&#8221; mode; Resolution E 915\/2017 of the Secretariat of Commerce, Ministry of Production; and the Decree of Necessity and Urgency No. 274\/2019 on Commercial Loyalty.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><\/h2>\n<p style=\"text-align: justify;\">\n<p style=\"font-weight: 400; text-align: justify;\">For additional information on these or any other issues related to doing business in Argentina, please,\u00a0<a href=\"http:\/\/eepurl.com\/WuawX\" target=\"_blank\" rel=\"noopener\">sign up<\/a>\u00a0for our Legal Blog or\u00a0<a href=\"https:\/\/cspabogados.com.ar\/en\/contact-us-castro-sammartino-pierini\/\">contact us<\/a>\u00a0at any time.\u00a0Our publications exclusively express the\u00a0author\u00b4s opinion and do not purport to be legal counsel on any case. Should\u00a0you need it, you must consult with your trusted lawyer.\u200b<\/p>\n<p style=\"text-align: justify;\">[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;LEGAL BLOG. 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global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;MORE PUBLICATIONS ON COMPANIES&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_module=&#8221;219566&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Source Serif Pro||||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1f1f1f&#8221; header_font_size=&#8221;36px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>More publications on companies<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; include_categories=&#8221;24&#8243; show_more=&#8221;on&#8221; show_pagination=&#8221;off&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Source Serif Pro||||||||&#8221; header_font_size=&#8221;22px&#8221; body_font=&#8221;Source Sans Pro||||||||&#8221; body_font_size=&#8221;18px&#8221; meta_font=&#8221;Source Sans Pro||||||||&#8221; meta_font_size=&#8221;16px&#8221; read_more_font=&#8221;Source Sans Pro||||||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;CSP FOOTER. INGLES&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(58,52,226,0.93) 0%|rgba(73,108,220,0.7) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/cspabogados.com.ar\/wp-content\/uploads\/2020\/05\/business-01.jpg&#8221; background_enable_image=&#8221;off&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;90px||90px|&#8221; global_module=&#8221;219522&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_position=&#8221;top_left&#8221; custom_padding=&#8221;50px|40px|50px|40px&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Contact US Title&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; header_font=&#8221;Source Serif Pro|700|||||||&#8221; header_text_color=&#8221;rgba(58,52,226,0.93)&#8221; header_font_size=&#8221;24px&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; animation_style=&#8221;fold&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_fold=&#8221;20%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Contact us<\/h1>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Contact US Text&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Source Sans Pro||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||&#8221; header_text_color=&#8221;#1f1f1f&#8221; custom_margin=&#8221;20px||40px|&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; animation_style=&#8221;fold&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_fold=&#8221;20%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\">It will be a pleasure to meet you personally at our offices, or to take your call.<\/p>\n<p>[\/et_pb_text][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe081;||divi||400&#8243; icon_color=&#8221;rgba(58,52,226,0.93)&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;28px&#8221; admin_label=&#8221;Address&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Source Sans Pro||||||||&#8221; body_font_size=&#8221;16px&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;fold&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_fold=&#8221;20%&#8221; icon_font_size=&#8221;28px&#8221; icon_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Tte. Gral. Juan Domingo Per\u00f3n 679, 3rd. floor<br \/>C1038AAM &#8211; Buenos Aires<\/p>\n<p>Argentina<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf2a0;||fa||900&#8243; icon_color=&#8221;rgba(58,52,226,0.93)&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;28px&#8221; image_icon_width_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; body_font_size=&#8221;16px&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;fold&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_fold=&#8221;20%&#8221; icon_font_size=&#8221;28px&#8221; icon_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"tel:+541143265868\">+54 11 43265868<\/a><br \/><a href=\"tel:+541143265875\">+54 11 43265875<\/a><\/p>\n<p>[\/et_pb_blurb][et_pb_text admin_label=&#8221;Contact US Title&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; header_font=&#8221;Source Serif Pro|700|||||||&#8221; header_text_color=&#8221;rgba(58,52,226,0.93)&#8221; header_font_size=&#8221;24px&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; animation_style=&#8221;fold&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_fold=&#8221;20%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Follow us<\/h1>\n<p>[\/et_pb_text][et_pb_social_media_follow use_icon_font_size=&#8221;on&#8221; admin_label=&#8221;Facebook&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;20px||||false|false&#8221; border_radii=&#8221;on|100%|100%|100%|100%&#8221; link_shape=&#8221;circle&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_social_media_follow_network social_network=&#8221;facebook&#8221; url=&#8221;https:\/\/www.facebook.com\/CastroSammartinoPierini\/&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#3b5998&#8243; custom_margin=&#8221;|10px|||false|false&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;twitter&#8221; url=&#8221;https:\/\/twitter.com\/CSPAbogados1&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; custom_margin=&#8221;|10px|||false|false&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]twitter[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;linkedin&#8221; url=&#8221;https:\/\/ar.linkedin.com\/company\/castro-sammartino-&#038;-pierini-abogados&#8212;attorneys-&#038;-counselors-at-law&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#007bb6&#8243; custom_margin=&#8221;|10px|||false|false&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;instagram&#8221; url=&#8221;https:\/\/www.instagram.com\/castrosammartino_pierini\/&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ea2c59&#8243; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]instagram[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][et_pb_social_media_follow _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_position=&#8221;top_left&#8221; custom_padding=&#8221;50px|40px|50px|40px&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_contact_form email=&#8221;info@cspabogados.com.ar&#8221; title=&#8221;Send us an email&#8221; success_message=&#8221;Thank you very much for your message. 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